10 Fun Things to do in Sydney in Autumn – The Trend Spotter

Do You Have a Future in Trendspotting? 9 Ways to Tell

10 Fun Things to do in Sydney in Autumn - The Trend Spotter

Just as a matchmaker might possess a second sense about which people will fall in love, as a leading trendspotter, I’ve developed a methodology to foresee how a culture will react to a new idea, product or experience.

Yet, some key character traits make people good trendspotters regardless of their chosen careers and interests.

In this updated excerpt from “Agile PR,” we tell you how to know whether or not scanning is in your DNA:

 1. You’re a voracious and eclectic reader. At the heart of everything a trendspotter does, pattern recognition is typically a systematic survey of newspapers, magazines, websites and other media for indications of important changes that occur through time.

Trendspotters’ reading lists include anything and everything, from perusing Go Fug Yourself while getting a pedicure to scanning The Atlantic over breakfast to devouring The Economist during lunch, from noodling the latest postings on psfk.

com when you get your coffee to sleepily reading the local paper on the train back to Hometown, USA.

2. You have a sharp wit. Trendspotting is a fast-paced art, and although the science of it requires thoughtfulness, the art is selling your perspective in 140 characters or less, including that branded hashtag. Trendspotters can summarize enormous cultural shifts within brilliant tweet- expressions.

3. You’re nerdy for data.

 Anybody with the skills, patience and interest to dive into reports and stats produced by bodies such as the Census Bureau, the Bureau of Labor Statistics, the Centers for Disease Control and Prevention, the various arms of Pew and the thousands of academic institutions now searchable on the internet will have a leg up in the trendspotting game. Diving into all this data definitely won’t earn the swagger points of hanging out at SXSW or CES, but for the keen-eyed trend sleuth, they can turn up some fascinating insights.

4. You have the curiosity of an anthropologist. The best way to find out what people are doing is to watch them doing it in real life. Rather than asking what people are wearing to parties and what they’re drinking, for instance, just go and see for yourself.

This approach requires skilled observation and a great familiarity with the context in order to grasp cues and interpret what they mean, but even a minute or two can be enough to identify a look or behavior that’s the ordinary.

Somebody who appears to the unseasoned eye as an out-of-touch outsider behaving eccentrically might actually be the alpha who is onto something that will spread wildfire when others catch on.

5. You’ve got a knack for being in the right place at the right time. Trade shows, fashion and retail shows (including the big fashion weeks in New York, London and Paris, plus the MAGIC show in Las Vegas), auto/motor shows (Detroit, Geneva, Paris, Shanghai), advertising and PR creativity shows (e.g.

, Cannes Lions, D&AD) and buzzy magnet events such as Sundance and SXSW pull in hordes of people at the cutting edge. Attending such events might not yield any trendspotting scoops (everyone else will be looking for scoops, too), but it’s a surefire way of catching up and staying caught up.

Ideas- and innovation-focused festivals the Aspen Ideas Festival and Fast Company Innovation Festival are making it especially easy to sniff the wind for what’s next. Consciously or otherwise, attendees will be eating, drinking, thinking and talking about what’s new and hot.

Conferences that are considered essential to attend vary from year to year—for example, in 2018, CES will be more influential than ever while the significance (and expense) of the Cannes Lions is suddenly questionable.

6. You’re a scenario planner and big-picture thinker. Often, the most seismic trends flagged by trendspotters began as bits of random information that were then placed into a bigger strategic context of implications and opportunities.

For example, if the statistics shout loud and clear that growing numbers of 18- to 29-year-olds are either not leaving their parents’ homes or are returning to live there after college, this is a trend, but not a particularly newsworthy or insightful one.

A trendspotter would delve deeper, combing through statistics that also show that millions of twentysomethings have delayed entering the workforce by staying in school, taking nonpaying internships or seasonal work, joining AmeriCorps or finding other creative ways to stay busy in the absence of actual employment.

They will explore how decades hence these trends will have influenced delayed adulthood and new parent–child dynamics, spawned new businesses, art movements and social enterprises and resulted in financial, social and psychological issues.

7. You have intimate knowledge of your audience. My method of trendspotting requires me to know my consumer inside and out. It’s not the stuff that’s splashed on the front page about said consumer, but the stuff he’d whisper in your ear if he were your lover. It’s the ability to get that intimate, “insider” intelligence that makes a good trendspotter a great one.

8. You manage risk well. A big part of this business is risk management. While you’re gaming around the what-ifs, you have to anticipate the worst, plan for the best and have three or four backup options at your disposal if you want to survive.

9. You know how to write a sensational headline. A trendspotter has the ability to attract media interest, bringing trends to life and to the forefront of newsmaking. This pursuit is not at all about personal promotion.

Rather, you must think in terms of furthering the interests of your employer or clients. (When I popularized the “metrosexual” man a decade ago, it was for the purpose of creating a marketplace for SAB Miller’s Peroni.

Same goes with my “sleep is the new sex” concept, which reverberated with tired people around the world—and The New York Times. I dreamed it up primarily as a way to market flatbeds for an airline client.

) Excellent trendspotters have developed an instinct for a “hook,” something that will resonate with the media, always hungry to latch on to the next big thing.

Just as a matchmaker might possess a second sense about which people will fall in love, as a leading trendspotter, I’ve developed a methodology to foresee how a culture will react to a new idea, product or experience.

Yet, some key character traits make people good trendspotters regardless of their chosen careers and interests.

In this updated excerpt from “Agile PR,” we tell you how to know whether or not scanning is in your DNA:

 1. You’re a voracious and eclectic reader. At the heart of everything a trendspotter does, pattern recognition is typically a systematic survey of newspapers, magazines, websites and other media for indications of important changes that occur through time.

Trendspotters’ reading lists include anything and everything, from perusing Go Fug Yourself while getting a pedicure to scanning The Atlantic over breakfast to devouring The Economist during lunch, from noodling the latest postings on psfk.

com when you get your coffee to sleepily reading the local paper on the train back to Hometown, USA.

2. You have a sharp wit. Trendspotting is a fast-paced art, and although the science of it requires thoughtfulness, the art is selling your perspective in 140 characters or less, including that branded hashtag. Trendspotters can summarize enormous cultural shifts within brilliant tweet- expressions.

3. You’re nerdy for data.

 Anybody with the skills, patience and interest to dive into reports and stats produced by bodies such as the Census Bureau, the Bureau of Labor Statistics, the Centers for Disease Control and Prevention, the various arms of Pew and the thousands of academic institutions now searchable on the internet will have a leg up in the trendspotting game. Diving into all this data definitely won’t earn the swagger points of hanging out at SXSW or CES, but for the keen-eyed trend sleuth, they can turn up some fascinating insights.

4. You have the curiosity of an anthropologist. The best way to find out what people are doing is to watch them doing it in real life. Rather than asking what people are wearing to parties and what they’re drinking, for instance, just go and see for yourself.

This approach requires skilled observation and a great familiarity with the context in order to grasp cues and interpret what they mean, but even a minute or two can be enough to identify a look or behavior that’s the ordinary.

Somebody who appears to the unseasoned eye as an out-of-touch outsider behaving eccentrically might actually be the alpha who is onto something that will spread wildfire when others catch on.

5. You’ve got a knack for being in the right place at the right time. Trade shows, fashion and retail shows (including the big fashion weeks in New York, London and Paris, plus the MAGIC show in Las Vegas), auto/motor shows (Detroit, Geneva, Paris, Shanghai), advertising and PR creativity shows (e.g.

, Cannes Lions, D&AD) and buzzy magnet events such as Sundance and SXSW pull in hordes of people at the cutting edge. Attending such events might not yield any trendspotting scoops (everyone else will be looking for scoops, too), but it’s a surefire way of catching up and staying caught up.

Ideas- and innovation-focused festivals the Aspen Ideas Festival and Fast Company Innovation Festival are making it especially easy to sniff the wind for what’s next. Consciously or otherwise, attendees will be eating, drinking, thinking and talking about what’s new and hot.

Conferences that are considered essential to attend vary from year to year—for example, in 2018, CES will be more influential than ever while the significance (and expense) of the Cannes Lions is suddenly questionable.

6. You’re a scenario planner and big-picture thinker. Often, the most seismic trends flagged by trendspotters began as bits of random information that were then placed into a bigger strategic context of implications and opportunities.

For example, if the statistics shout loud and clear that growing numbers of 18- to 29-year-olds are either not leaving their parents’ homes or are returning to live there after college, this is a trend, but not a particularly newsworthy or insightful one.

A trendspotter would delve deeper, combing through statistics that also show that millions of twentysomethings have delayed entering the workforce by staying in school, taking nonpaying internships or seasonal work, joining AmeriCorps or finding other creative ways to stay busy in the absence of actual employment.

They will explore how decades hence these trends will have influenced delayed adulthood and new parent–child dynamics, spawned new businesses, art movements and social enterprises and resulted in financial, social and psychological issues.

7. You have intimate knowledge of your audience. My method of trendspotting requires me to know my consumer inside and out. It’s not the stuff that’s splashed on the front page about said consumer, but the stuff he’d whisper in your ear if he were your lover. It’s the ability to get that intimate, “insider” intelligence that makes a good trendspotter a great one.

8. You manage risk well. A big part of this business is risk management. While you’re gaming around the what-ifs, you have to anticipate the worst, plan for the best and have three or four backup options at your disposal if you want to survive.

9. You know how to write a sensational headline. A trendspotter has the ability to attract media interest, bringing trends to life and to the forefront of newsmaking. This pursuit is not at all about personal promotion.

Rather, you must think in terms of furthering the interests of your employer or clients. (When I popularized the “metrosexual” man a decade ago, it was for the purpose of creating a marketplace for SAB Miller’s Peroni.

Same goes with my “sleep is the new sex” concept, which reverberated with tired people around the world—and The New York Times. I dreamed it up primarily as a way to market flatbeds for an airline client.

) Excellent trendspotters have developed an instinct for a “hook,” something that will resonate with the media, always hungry to latch on to the next big thing.

Source: https://download.havas.com/posts/do-you-have-a-future-in-trendspotting-9-ways-to-tell/

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10 Fun Things to do in Sydney in Autumn - The Trend Spotter

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Source: https://www.thetrendspotter.net/category/lifestyle/

10 Fun Things to do in Sydney in Autumn - The Trend Spotter

Fashion weeks have come to an end in New York, London, Milan and Paris, and the latest designs are making their way from the catwalk to the streets.

From bright colours to out-of-the-box eyewear, these new styles and fashion predictions will be making themselves known everywhere you look.

Whether you need to update your wardrobe or you’re just looking for a bit of inspiration, stay ahead of the curve with these top fashion trends from Autumn/Winter 2019 Fashion Weeks.

1. Neon Turtlenecks

Brighten up those cold days with the help of a neon rollneck. This is an essential staple for those who to put on a modern twist on a classic piece.

Style this item with dark colours to make the fluro standout or pair it with contrasting colours such as blues and reds to make a real statement.

However you choose to wear this winter apparel, you’re sure to be the boldest one in the room.

2. Androgynous Style

Fashion and gender fluidity go hand-in-hand. Androgynous style doesn’t conform to a specific gender and is devoid to stereotypes.

To achieve this look, opt for loose fitting clothes, such as oversized suits, denim jackets and men’s shirts. Dark colours have an instant unisex flair, but feel free to step the box and introduce bold shades into the mix.

Androgyny is all about flexibility, rebellion and keeping it sleek; don’t be afraid to try something new.

3. Chunky Chain Necklaces

Make a statement with a large, chunky chain. Necklaces don’t always have to be delicate, and even the most intricate outfits could benefit from something bold.

Whether it be silver, gold or bronze, accessories this will up the ante on any outfit and create a rebellious aesthetic.

Style this jewellery with a rollneck and trousers for an athleisure vibe, or put a spin on a feminine outfit by pairing the oversized bling with a dress and heels. The choices are endless, and they’ll all look great on you.

4. Personalised Hair Pins

Keep your hair in place and express yourself at the same time with the help of a personalised hairpin. Sparkling, daring and intriguing, these hair accessories will turn every head you walk by.

Choose to empower yourself, spread awareness or even just wear your name; there is also no limit to how you can style these. Whether you choose to identify yourself as a boss, feminist or a star, these jewels will keep you looking stylish and sleek.

You can even wear more than one and rock an entire sentence on your locks!

5. Puffy Headbands

Satin, studded, velvet or tartan; the ’80s classic headband has come back for another round. These vintage-style headpieces are puffy and sit high up on your head, elevating your look with a retro spin.

These Alice bands turn any outfit into something a bit preppy, so you can unleash your inner Blair Waldorf while sitting on the steps of the Met, or simply meeting up with someone for lunch.

If you’re suffering from a bad hair day, look no further than this instant cure; these accessories are a classic for a reason, they look so good!

6. Dresses and Skirts Worn with Trousers

Another retro style is making a comeback this season, and that’s wearing a skirt or a dress over a pair of pants. As crazy as it may sound, this style is super cute. Streamline your outfit by coupling a pleated skirt with a pair of pants in the same colour.

This adds depth and intrigue to your outfit. Straight-leg pants with a flowing dress is a great go-to option for those who wish to keep it casual and dressy all at once.

Whether you style this trend with cute heels or comfy sneakers, you’ll be the most fashion-forward person in the room, for sure.

7. Snakeskin Footwear

Slither through the streets with style in a pair of snakeskin shoes. From boots to sandals, this animal skin footwear is the perfect way to tie an outfit together.

Go guilt-free by wearing a killer pair of faux snakeskin knee-high boots and a midi skirt, or switch things up a bit with reptilian heels and an all-black outfit.

You don’t have to keep the viper skin in a traditional colour; the box colours such as blues or pinks also look amazing when styled with analogous shades. With shoes this amazing, you’ll be the biggest trend-setter out there.

8. Tonal Dressing

Keep it simple and streamlined with tonal colours. Monochrome doesn’t need to be all black to look super sleek; you can take things up a notch by wearing all pastels, all neon or all metallic.

A continual colour combination in your outfit creates unity and will make you look a piece of walking art.

You don’t have to choose the exact colour combo for every part of your outfit, varying shades create depth and further dimension to your attire and look fantastic from every angle.

9. Buckle Bags

Buckle up; we’re going on an adventure to find the freshest bag of the season. These purses are a beautiful statement piece that amplifies any getup.

Whether you choose to have an oversized fastening plastered on the centre of your handbag or you’d prefer something a little low-key, you’re sure to lock down a few compliments.

Coordinate the accessory to your outfit, or make it stand out by keeping the outfit in classic black or white. There are endless options for this trend, so don’t be afraid to keep them guessing with something new!

10. Boiler Suits

Did someone say comfort and style? A boiler suit isn’t just a utility uniform anymore; it’s a fashion statement. The ‘70s punk ensemble has made a comeback, this time paired with heels and a designer bag. Blurring the body’s silhouette this one piece can look casual or dressy with the help of dazzling jewels.

Add a belt to cinch in your waist and add some heels to create a streamlined figure. For low key days, opt for a cropped jacket, an oversized belt and cute sneakers, so you stay comfortable and on-trend all at once. Akin to the tonal dressing, these suits look great when worn with similar colour combinations.

No matter if it’s white, black or hot pink, you’re going to look $1 million everywhere you go.

11. Square Sunglasses

Who says it’s not hip to be square? Protect your peepers and look perfectly polished with a pair of straight-edge sunnies. Sharp and modern, these glasses are a fabulous accessory to add to your collection.

Choose a large type, or something a little bit smaller and subdued; the options are limitless. To keep it classic, opt for a solid black pair with quadrilateral edges or spice things up with pastel lenses and frames.

Sunglasses are ever evolving, but these frames will stay timeless, and for good reason. Nothing says style a 90° angle!

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